Endless products are thought of and then made, day in and day out. But making something isn’t enough. If you want your start-up to succeed, your product needs a market. That ‘ideal market’ is one with demand for an ‘unserved need’ that...
If you’re a start-up founder, you’ll want to have your product in the market ‘yesterday’. After all, you’ve done the research and feel in your heart that your IoT solution is the next big thing. But having a good idea isn’t enough. In simple words...
Smartwatches, smart homes, smart cities—it is a world of smart things. What puts the ‘smart’ in these things is the Internet of Things (IoT) which in simple terms is a system of interconnected devices dedicated to performing a single or a...
The Internet of Things (IoT) has recently become a buzzword that internet users frequently use. In recent years, the IoT vision has progressed from a theoretical concept to a top priority for many. We have seen an increase in...
A great idea? Check Developing the product? Check Getting traction? Now, what’s that? “Traction trumps everything”, says Gabriel Weinberg, CEO & Founder, DuckDuckGo and Co-author, Traction. To him, “Traction is the best way to improve your...
‘No’ paycheck at the end of the month, ‘no’ sure-shot path to success, ‘yes’ sleepless nights, ‘yes’ shrinking social circles—deciding to become an entrepreneur or a startup founder comes with a laundry list of ‘no’ and ‘yes’. And yet, day-in-and...